Analysen und Studien | Success Group

Analysis and study

Market analysis: Market study with respect to local and regional demand generators, and segment-specific forecast of demand trends
Target group analysis: qualitative and quantitative description and prediction of identified target groups, socio-demographic characteristics, analysis and assessment of needs, behaviours, socio-economic characteristics and product requirements of potential target groups
Site Surveys: Analysis of site suitability, for example regarding accessibility, construction law, competition, demand, SWOT analysis of the micro-and macro location (i.e. the natural, socio-cultural, economic, legal and political factors, image) against the backdrop of the concept / positioning involved. Analysis and evaluation of general infrastructure, economic factors and factors relevant to tourists
Competitor analysis: qualitative and quantitative study of the competitive landscape such as pricing, success, quality standards and development plans
Value-added analysis: Research of the regional and national economic importance of investment projects, impact analysis
Own studies and basic research: independent studies and fundamental research: Investigation of sites, markets, innovative developments and consumer behaviour as the basis of our operational approach to consultancy

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